Recent work / Tippi
Updated March 14, 2025
Tippi is not just another networking platform, it’s a challenger brand that disrupts the old boys’ club. We designed an identity that embodies its bold, outspoken, and modern personality while remaining approachable and human.
The Tippi logo is custom-lettered, making it instantly recognizable. Unlike safe, corporate wordmarks, Tippi’s logo has a personality, confident, unique, and unmistakably human. Its organic letterforms reflect the brand’s fresh and independent voice.
Tippi’s colors balance warmth with confidence.
Soft Pink – Approachable and distinct.
Dark Brown – Grounded and strong.
Warm White – Clean, modern, and versatile.
→ Why? Traditional networking brands lean on cold blues and grays. Tippi embraces warmth and individuality, making it feel more personal and inviting.
We chose Poppins for its balance of boldness and readability, with Inter as a functional fallback. The type system allows for expressive headlines while maintaining clarity in body copy.
→ Big, confident statements make Tippi’s voice stand out.
The Tippi brand thrives on a structured yet flexible layout system. By using clear divisions of space, we ensure every design remains dynamic but never cluttered.
→ Every element has purpose and presence.
Tippi embraces a bold, friendly way to communicate using emojis as part of its identity. This adds personality, reinforces emotions, and connects with users in a familiar, modern way.
Tippi’s identity is built to be bold and versatile. Whether on a screen, at an event, or in a conversation, it always makes an impact.
→ A brand that lives where the people are.