A logo for a better future
To give Josh V’s sustainability efforts a voice of their own, we created the “Today v. Tomorrow” logo—a bold yet elegant mark that fits seamlessly within the fashion brand’s world. The contrast between ‘today’ and ‘tomorrow’ is central: it reflects both the urgency of change and the brand’s long-term commitment to doing better.
Logo
Translating sustainability into design
We designed a full sustainability report that brings transparency to the forefront. Through clear diagrams, intuitive graphs, and structured layouts, we visualized where Josh V stands today and where it aims to go. The result is both informative and easy to engage with, whether you’re a customer, investor, or team member.
Typography
Tier 1 is about mapping where
the final product is manufactured.
Tier 2 covers suppliers of materials like fabrics, trims, and dyes.
Tier 3 means knowing where raw materials (fiber production & spinning) are processed.
Tier 4 is about the cultivation and extraction of raw materials from the earth, plants or animals.
A campaign with real-world impact
To support the launch, we developed a visual campaign with short videos highlighting different parts of the report. These assets were optimized for the website, Instagram, and other social channels, helping the story reach people wherever they are. Each video reflects the same design language—soft yet direct, fashion-forward but grounded in facts.
