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Create an identity that stands out without looking like we’re trying too hard, something bold, fun, and human that still earns trust from investors.
Rob Tippi
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Logo
A logo with character
Instead of going for the expected clean-cut sans serif, we chose a hand-drawn logo with rough edges and real personality. It adds a human touch and reflects Tippi's bold, slightly rebellious spirit. The result feels approachable, expressive, and easy to connect with.
Typography
Built to speak both ways
Tippi needs to move between worlds. It has to catch the eye on social media and convince investors in serious meetings. Poppins, used in every weight, gives the flexibility to shift tone without losing consistency. It helps the brand shout when needed and stay calm when it counts.
Poppins
Emojis
A language of their own
Emojis are a core part of how Tippi communicates. Whether it’s one single emoji or a whole cascade of them, they bring emotion, humor, and visual clarity to every message. They create instant recognition and make the brand feel alive. We use them not just as icons, but as a signature graphic element.
Designed by Streamline
Colors
A clear brand, with space to play
Tippi’s main colors are signature red and soft cream used as the base for most brand elements. But the identity is more playful. Each emoji brings its own colors, with the lightest shade used to extend backgrounds and layouts. This keeps the look fresh and flexible, yet always intentional and consistent.
Soft pink
Warm White
Dark Brown
From punchy Instagram posts to clean investor one-pagers. Tippi's visual system adapts to any context without losing its voice. Always bold, always distinct.
