A new symbol for digital privacy
The Miden logo is designed to feel like a cryptocurrency symbol from day one. Developed in close collaboration with the founding team, we iterated together to craft a mark that’s sharp, scalable, and future-proof. It’s distinctive and instantly recognizable, a visual anchor for a bold new protocol.
Logo
Neutral tone, technical clarity
We paired Helvetica with IBM Plex Mono to reflect Miden’s balance of accessibility and technical depth. Helvetica brings clarity and neutrality, while IBM Plex Mono speaks directly to developers. Together, they create a structure that feels clean and deliberate.
Typography
Blog
28.04.25
Miden: The Edge Blockchain
10.08.23
Privacy Simply Scales Better
17.07.23
Asset Model
02.06.23
State Model
28.04.23
Transaction Model
23.03.23
The Future of Blockchains Is Off-Chain
Clear Product-Market Fit: Solves a real-world problem, and addresses significant user demand
Strong Technical Focus: High-quality technical architecture and codebase, paired with an intuitive user experience
Safety & Compliance: Designed for safety and reliability in highly regulated environments
Familiar yet distinct
Miden’s color palette builds on familiar tones often seen in the tech and blockchain space, soft greys, deep blues, and subtle highlights. These choices support the protocol’s privacy-focused positioning while keeping the interface accessible and trustworthy. It’s clean, low-contrast, and designed to fade into the background, letting content take the lead.
Color
Fire Orange
#FF5500
A focused home for essential information
We designed and structured the Miden landing page to give the protocol a clear and ownable digital space. Content was stripped to its essentials, allowing visitors to find what matters quickly, whether they’re developers, partners, or researchers. Everything exists for a reason, with function driving form.
Landing Page
Turning technical into visual
We supported the Miden team in transforming complex information into clear, digestible visuals. From roadmaps to architecture diagrams, our approach was to clarify, not decorate, helping the protocol’s strengths come through without getting lost in overdrawn graphics.
